How to integrate Yandex.Metrica into Google Tag Manager

Posted by Konstantin Kanin on 4th Jun 17 1:10 pm
You have Google Tag Manager installed on your website, but you also want to use Yandex.Metrica to track conversion goals there, e.g. for custom reports or Yandex.Direct campaign. In this article I will describe how to do it, using the example of tracking the form submission on my blog. If you still ...
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3 ways of gathering data about your Russian customers

Posted by Konstantin Kanin on 12th Jul 16 10:13 pm
Even if you don’t plan to launch an advertising campaign in the Runet right now, but you already have the Russian version of your website, start collecting data about your visitors today! It is important to have accumulated statistics of your website before starting any marketing activity in Russia: SEO, PPC, ...
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