Russian game market in 2020: statistics, influencers, streamers, brands

Posted by Konstantin Kanin on 7th May 20 7:57 pm
As a digital marketing agency, one of our areas of interest is gaming and esports, and specifically how brands communicate with gaming audience in Russia. Research below includes data from dozens of sources about the Russian game market, esports, gamers, streamers and video gaming influencers that you should know about if ...
7 Min read

Russian marketplaces you can sell on in 2020

Posted by Konstantin Kanin on 24th Mar 20 11:15 pm
Marketplaces are online platforms where sellers and buyers find each other, while the latter purchase products and services without leaving the site or app. Like any business, marketplaces have their own characteristics. The main differences are: Some provide a service of so-called fulfillment: when they sell and send purchases to customers ...
3 Min read

How nano and micro influencers can earn money by placing ads in Instagram stories?

Posted by Konstantin Kanin on 19th Mar 20 11:20 pm
Storiesgain is a service which helps to make automated Instagram stories campaigns with mirco-influencers. This is the first service of this kind that I know. Using Storiesgain advertisers and influencers don't need to correspond, solve financial issues and argue about a creative. All an advertiser needs to do is to create a ...
5 Min read

Yandex vs Google SEO: Report on the algorithm differences

Posted by Konstantin Kanin on 30th Jul 19 2:54 pm
Russian search market still has duopoly, which makes some difficulties in promoting the website in organic results. Yandex and Google consider various ranking factors in different ways. Therefore, in the long term to occupy high positions in both search engines, you need to look for compromises, and this requires more advanced approach ...
9 Min read

Which Russian social media to choose for promotion?

Posted by Konstantin Kanin on 23rd Jul 19 3:38 pm
In Russia the four most popular social media are VK, Instagram, Odnoklassniki (OK.ru) and Facebook. In this sequence, if we talk about the total number of active users in 2019. According to the analytical company Mediascope, Instagram overtook Odnoklassniki ("Classmates" in Russian) in 2018. I think that in the next ...
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4 Min read