Cyka Blyat – how to work with Russian streamers

Posted by Anastasiya Merkulava on 1st Apr 21 6:07 pm
Marketers of companies which are interested in ad campaigns  with streamers and cyber sportsmen often bypass Russia. Perhaps the reason is the low awareness of the runet. However, streamers are also popular in the Russian-speaking Internet, so we decided to share some insights about working with them.   It's worth noting  that ...
4 Min read

Why fashion brands must be promoted on Russian Telegram

Posted by Anastasiya Merkulava on 30th Mar 21 9:47 pm
Nowadays, Telegram is the most interesting messenger for advertisers in the Russian-speaking regions. It’s not only a messaging app, but it also introduces the ability to create chat-bots and themed channels - new media. The number of such channels is inexorably growing, and at the same time, the audience of ...
5 Min read

Generation “Alpha” — how marketers can find an approach to kids on the Russian Internet

Posted by Anastasiya Merkulava on 24th Mar 21 3:42 pm
In 2019, 1,484,500 children were born in Russia, which means that the audience of marketers has expanded significantly. The older ones can be involved in interactions with brands, as well as their preferences and interests can be studied and analyzed in order  to tailor products and services. To develop ongoing ...
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4 Min read

Russian game market in 2020: statistics, influencers, streamers, brands

Posted by Konstantin Kanin on 7th May 20 7:57 pm
As a digital marketing agency, one of our areas of interest is gaming and esports, and specifically how brands communicate with gaming audience in Russia. Research below includes data from dozens of sources about the Russian game market, esports, gamers, streamers and video gaming influencers that you should know about if ...
7 Min read

Russian marketplaces you can sell on in 2020

Posted by Konstantin Kanin on 24th Mar 20 11:15 pm
Marketplaces are online platforms where sellers and buyers find each other, while the latter purchase products and services without leaving the site or app. Like any business, marketplaces have their own characteristics. The main differences are: Some provide a service of so-called fulfillment: when they sell and send purchases to customers ...
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3 Min read

How nano and micro influencers can earn money by placing ads in Instagram stories?

Posted by Konstantin Kanin on 19th Mar 20 11:20 pm
Storiesgain is a service which helps to make automated Instagram stories campaigns with mirco-influencers. This is the first service of this kind that I know. Using Storiesgain advertisers and influencers don't need to correspond, solve financial issues and argue about a creative. All an advertiser needs to do is to create a ...
5 Min read

Yandex vs Google SEO: Report on the algorithm differences

Posted by Konstantin Kanin on 30th Jul 19 2:54 pm
Russian search market still has duopoly, which makes some difficulties in promoting the website in organic results. Yandex and Google consider various ranking factors in different ways. Therefore, in the long term to occupy high positions in both search engines, you need to look for compromises, and this requires more advanced approach ...
9 Min read