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How to work with Russian moms online

Posted by Anastasiya Merkulava on 14th Jun 21 3:40 pm
The audience of moms is considered one of the most popular. With the advent of children, women spend a lot of  time at home (in Russia, maternity leave is 3 ...
Anastasiya Merkulava 14th Jun 21 3:40 pm
3 Min read
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  • Social Media

AR as a way to interact with the brand and increase loyalty

Posted by Anastasiya Merkulava on 29th Apr 21 3:40 pm
Today, everyone is familiar with AR using masks on Instagram, although they appeared 6 years ago on Snapchat,  which at that time was not yet popular in Russia. Everyone remembers ...
Anastasiya Merkulava 29th Apr 21 3:40 pm
3 Min read
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  • Social Media

Cyka Blyat – how to work with Russian streamers

Posted by Anastasiya Merkulava on 1st Apr 21 6:07 pm
Marketers of companies which are interested in ad campaigns  with streamers and cyber sportsmen often bypass Russia. Perhaps the reason is the low awareness of the runet. However, streamers are ...
Anastasiya Merkulava 1st Apr 21 6:07 pm
4 Min read
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  • Social Media

Why fashion brands must be promoted on Russian Telegram

Posted by Anastasiya Merkulava on 30th Mar 21 9:47 pm
Nowadays, Telegram is the most interesting messenger for advertisers in the Russian-speaking regions. It’s not only a messaging app, but it also introduces the ability to create chat-bots and themed ...
Anastasiya Merkulava 30th Mar 21 9:47 pm
5 Min read
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  • Social Media

Generation “Alpha” — how marketers can find an approach to kids on the Russian Internet

Posted by Anastasiya Merkulava on 24th Mar 21 3:42 pm
In 2019, 1,484,500 children were born in Russia, which means that the audience of marketers has expanded significantly. The older ones can be involved in interactions with brands, as well ...
Anastasiya Merkulava 24th Mar 21 3:42 pm
1 Comment
4 Min read
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  • Social Media

Russian game market in 2020: statistics, influencers, streamers, brands

Posted by Konstantin Kanin on 7th May 20 7:57 pm
As a digital marketing agency, one of our areas of interest is gaming and esports, and specifically how brands communicate with gaming audience in Russia. Research below includes data from dozens ...
Konstantin Kanin 7th May 20 7:57 pm
EsportsGaming
7 Min read
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  • Ecommerce

Russian marketplaces you can sell on in 2020

Posted by Konstantin Kanin on 24th Mar 20 11:15 pm
Marketplaces are online platforms where sellers and buyers find each other, while the latter purchase products and services without leaving the site or app. Like any business, marketplaces have their own ...
Konstantin Kanin 24th Mar 20 11:15 pm
Marketplace
1 Comment
3 Min read
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  • Social Media

How nano and micro influencers can earn money by placing ads in Instagram stories?

Posted by Konstantin Kanin on 19th Mar 20 11:20 pm
Storiesgain is a service which helps to make automated Instagram stories campaigns with mirco-influencers. This is the first service of this kind that I know. Using Storiesgain advertisers and influencers don't ...
Konstantin Kanin 19th Mar 20 11:20 pm
Influencer marketingInstagram
5 Min read
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  • Social Media

How to create VK account without a phone number?

Posted by Konstantin Kanin on 28th Feb 20 12:37 pm
How sign up to VK: Open vk.com Fill out the registration form Enter your mobile phone number How to sign up for VK without phone number and bypass phone verification? ...
Konstantin Kanin 28th Feb 20 12:37 pm
VK.com (Vkontakte)
3 Comments
3 Min read
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  • Social Media

How to make money on VK?

Posted by Konstantin Kanin on 6th Feb 20 11:11 pm
VK offers a variety of options to make money, both for business and for individuals. Basically there are three main categories of monetization: promoting your own products, promoting other's products ...
Konstantin Kanin 6th Feb 20 11:11 pm
VK.com (Vkontakte)
4 Min read
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  • Social Media

Why do Russians make super long captions on Instagram?

Posted by Konstantin Kanin on 4th Nov 19 4:43 pm
How long should a post be on social media, like Instagram? "It depends" is the most thoughtful answer to such a question. The studies on this topic only describe the average value ...
Konstantin Kanin 4th Nov 19 4:43 pm
Instagram
2 Min read
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  • Social Media

How Instagram giveaway may ruin your profile’s organic reach and engagement rate

Posted by Konstantin Kanin on 16th Oct 19 10:57 pm
...
Konstantin Kanin 16th Oct 19 10:57 pm
Instagram
5 Min read
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